Bob Parsons’ 16 Rules for Success: Rule #2
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Do you ever wonder how successful people got to where they are today? Go Daddy CEO and Founder Bob Parsons breaks it down for you in “Bob Parsons® 16 Rules for Success in Business and Life in General.”
Rule #2: Never give up.
Like most of Bob’s rules, this one was hard-won. The Go Daddy CEO nearly went broke starting his first company, which was ultimately purchased by Intuit® for $64 million. “At one point,” he recalls, “we were so desperate for cash, I offered my buddy Dave half the business for $5,000. He wouldn’t take it.”
Now knee-deep in his third multi-million-dollar company, Bob knows what it takes to succeed. “Start small, stay focused,” he advises. Other key tips from Bob include:
- Make it crystal clear why your customers should buy from you and not your competitors.
- Eliminate risk for them with money back-guarantees and simple return policies.
- Make buying easy by offering lots of payment and shipping options, and fulfill orders quickly.
- Always, always, ALWAYS take care of your customers.
When you do hit the wall, just remember this: Bob says, “Almost nothing works the first time it’s attempted.” This doesn’t necessarily mean your idea is bad or your execution stinks. “If it was easy,” he explains, “everyone would be doing it, and you wouldn’t have an opportunity.”
Hear more on Rule #2 in these BobParsons.me episodes:
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