Build a Network by Getting Social
CateThe term “Social Networking” encompasses a variety of Web-based tools – blogs, RSS feeds, social networks like Facebook® and LinkedIn®, online classified directories such as CraigsList® or Insider Pages®, etc. Most of these tools are free, but may take some time to set up and maintain.
Blogging is the gateway to other forms of social marketing, so start there. Read other people’s blogs, make comments, and participate in any communities that attract people who might buy your product or service.
Once you have an idea of what the community is talking about, start your own blog with an eye toward providing information of value to these readers.
A few tips on successful socializing:
- Keep it relevant. Nobody likes a pushy salesperson butting into their conversations, so make sure your comments fit the topic being discussed. Freely offer advice whenever a topic on which you’re an expert comes up, but mention your product only when it might solve a problem.
- Be timely. Old news is no news in social networking, so you’ll have to make an effort to stay ahead of trends.
- Make contacts. Reach out to others through social sites by linking, friending, and following other people and they will reciprocate.
Remember, a network is not built in a day. You aren’t going to attract a huge readership, friend list or Twitter® following overnight. Networking takes time. One easy solution that may help you stay connected in multiple social networks is Social Visibility from GoDaddy.com.
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