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Exporting Address Book Contacts for Express Email Marketing
Reviewing some feedback recently, I came across a question about how to import Address Book contacts from Mac® OS X into Express Email Marketing®. I haven’t tried importing anything other than a CSV with a Mac, so I thought I’d take a stab at it — here’s what I found: Address Book exports in vCard [...]
Get Noticed this Holiday Season
The end of the year is wrapping up. Are you maximizing your Express Email Marketing® campaigns to generate some last-minute sales? Here are a few suggestions to help you end the year with a bang. Anticipate the season’s arrival — It’s not too late to create a seasonal countdown campaign, such as “Twas the Week [...]
Improving Email Open Rates
Unless your message gets opened by every subscriber, every time (and if that’s the case, YOU should be writing this!), there’s always room to increase your email open rates. Target your audience By segmenting your audience into Interest Groups, you can learn which types of emails your customers enjoy. Some subscribers might only be interested [...]
Getting Social with Express Email Marketing
Express Email Marketing® delivers 100 percent and more! We’re excited to announce new templates that have the look and feel of some popular social networks. What’s even better than that? Well, the social network logo that displays on the email campaign links directly to your corresponding social network profile page. This makes it easier for [...]
Defining Permission-Based Email
With email marketing, your first impulse might be blasting your campaigns out to everyone with a heartbeat. The more eyes on your email marketing campaigns, means a better response, right? Wrong! You cannot send marketing emails to anyone who has not requested them. No one wants to get unsolicited emails in their inbox. If you’re [...]
Email Marketing Ethics
Want to make sure your email messages are received with a smile instead of snarl? It’s all about R-E-S-P-E-C-T! First things first: Don’t buy lists. We’ve said it once and we’ll say it again, sending unsolicited email is the best way to get your messages flagged as “spam” and to lose your credibility with customers [...]
How to Get Subscribers
There’s no question that the size of your subscriber list can affect the success of your email marketing. Still, it’s a quality vs. quantity issue. Your subscriber list should be made up of people who want to receive your campaigns. They should look forward to new campaigns, and even be inspired to tell others about [...]
I’ve Got Express Email Marketing, Now What?
You’ve made the smart choice to join the thousands of customers who already use Express Email Marketing® to create engaging, attractive email campaigns. So, what’s next? Collect subscribers — First things first: Don’t buy lists! Express Email Marketing only lets you send communications to subscribers who agree to receive them. Don’t waste your time using [...]
3 Questions Your Email Marketing Should Answer
In today’s fast-paced business environment, people are much too busy to decipher cryptic marketing emails. In fact, research cited by Smith-Harmon, a marketing-research company, finds email subscribers will spend just 8 seconds on most messages before clicking through or navigating away. Here’s a look at three questions your email should answer in 8 seconds or [...]
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