Get Noticed this Holiday Season
The end of the year is wrapping up. Are you maximizing your Express Email Marketing® campaigns to generate some last-minute sales? Here are a few suggestions to help you end the year with a bang.
- Anticipate the season’s arrival — It’s not too late to create a seasonal countdown campaign, such as “Twas the Week Before Christmas” or a “12-Day Countdown to 2012.” Countdown-inspired themes create reader anticipation. Use each campaign to leave your readers wanting more. Use this growing momentum to generate even more excitement around your products and services. And don’t forget — it’s not too late to send a last-minute gift to your readers.
- Look back before moving forward — Review your campaigns from this year. Which campaigns bombed? More important, which campaigns were successful? Chances are if a campaign worked once before, it will work even better as a “Back by Popular Demand” campaign. Dust it off and give it a try.
- Get personal — Show and tell the stories and faces behind your business. This time of year always brings people together. Share this experience with your readers and introduce the staff. This is the perfect time to send a “Meet the Team” or “2012 Employee Favorites” campaign.
- Social media is king — Be sure to post your Express Email Marketing campaigns on your Facebook®, Twitter®, and LinkedIn® business profile. People check their status updates more during this time of year than any other. Jump at this opportunity to build your contact lists and share your campaigns.