Getting Social with Your Customers
Brands both large and small are having a conversation with their customers online – isn’t it time you joined? If you haven’t taken the leap to social media marketing for your business, it’s easy to get started using your Express Email Marketing® account.
Why social media? First off, it’s inexpensive and timely. Most of your customers already have accounts on Facebook®, Twitter® and more. You can use your business account to make meaningful connections with a diverse network of people who are curious about your product or service. Social sites are the perfect place to offer instant feedback, weigh in on discussions and answer questions. Plus, your presence helps keep your brand alive in the minds of your customer base.
Express Email Marketing offers a unique way to manage your social sites all in one location. With Social Visibility, you can connect to Twitter, Facebook, and LinkedIn® and manage your accounts from one centralized platform. From here, you can post updates and share your email newsletters and promotions with friends and fans.
Another way to stay relevant in the social sphere is by adding social media icons to your Express Email Marketing campaigns. Place Facebook and Twitter icons at the bottom of your email, to remind your customers to share this content with their friends and followers. This invaluable word-of-mouth marketing is a more organic way to spread your message among friends.
An effective social media strategy is one that is active and up to date. Use your accounts to promote events, share special discounts and deals and keep your customers current on the latest trends in your industry. When you share engaging, interesting content with your audience, you’ll establish your brand as a leader and become a vital part of the online community.
Learn more about social marketing in our forum.
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