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Google AdWords can Help you Identify Keywords for your Website

Date Submitted: 6-28-2010 by GoDaddy Contributor  DonW

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Now that you have a website, you need to drive traffic to it. Whether you have a Quick Content site through CashParking, a website you built using WebSite Tonight, SmartSpace, or Photo Album, a blog through our WordPress Hosting or QuickBlogcast, a Quick Shopping Cart store, or even a site you built on your own and uploaded to a hosting account, keywords are used to draw search engines to your site. A great tool for selecting popular keywords is the Find Keywords page in the Google AdWords Keyword Tool.

You can start with the two basic methods for finding popular keywords: Enter words or phrases or enter your domain name. You can combine these methods too, but don’t be surprised if less popular keywords display because you are restricting the search.

The Advanced options allow you to restrict your search by geography, include mobile device stats, etc. (See screenshot below).

AdWords Advanced Search expanded

Another method for identifying popular keywords is to drill down into the categories. As you drill down, you get more options below the list of categories. The options vary based on what you are drilling down into.

Drillling down into AdWord categories

Regardless of the method you choose to identify keywords, the search results can be sorted by the column headers (Keyword – Competition – Global Monthly Searches – Local Monthly Searches – Local Trends). This enables you to hone-in on the aspect of the keyword that you feel will work best for your site.

Once you identify the keywords you want to use, enter them into the keywords section of your site code to drive more traffic to your website.

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