I’ve Got Express Email Marketing, Now What?

You’ve made the smart choice to join the thousands of customers who already use Express Email Marketing® to create engaging, attractive email campaigns. So, what’s next?

1. Collect subscribers — First things first: Don’t buy lists! Express Email Marketing only lets you send communications to subscribers who agree to receive them. Don’t waste your time using anonymous lists that could get you flagged as a spammer.

   Instead, start collecting email subscribers through a sign-up form on your website, blog posts and social media.

   For more information about building subscriber lists, check out this blog post.

   Once you’ve accumulated a subscriber list, simply input your list to Express Email Marketing to get started.

2. Craft your message — You made it! You’re ready to create an email message that intrigues, inspires and motivates your subscribers. But what do you write?
   • Share exclusive sales with subscribers looking to grab a stellar deal.
     
     Example: Members only: Save 40% today!
   • Send professional insights, educational links, recommendations and anecdotes to your network.
     
     Example: Boost non-profit donations with these tips from the industry’s best.
   • Keep subscribers up to date in your latest newsletter, or share a calendar of events with your team.
     
     Example: Grocery shopping on a budget, the perfect cupcake & more in this month’s Foodie Living

   There are tons of different ways to use your email — get creative and have fun!

3. Share your message — Take your email to the Web by using the Social Visibility feature to post your email campaigns on Facebook®, Twitter®, LinkedIn® and MySpace®. See Posting Social Media Status Updates to learn how to share your campaigns.

   You can also add Facebook and Twitter icons to your email messages, encouraging your subscribers to follow you on these popular social sites.

4. Now test it! — Discover how to best connect with your target audience by testing your campaigns. Experiment with different designs, headlines and content placement to see which versions of your email get an increased response. Switch out the images in your campaigns by choosing from one of the thousands available in the Image Gallery.

   Try using a different subject line for the same email, and see which generates more opens. Learn more about writing awesome subject lines.

   Soon you’ll intuitively build better campaigns based on your test results.

5. Analyze your response — Once you’ve sent a few email campaigns, you’ll have the feedback you need to discover how your emails and surveys are performing.

   Are your open rates where you would like them to be? Depending on the type of campaign you send, “good” open percentages can fluctuate, but average click rates are around 6 percent for email. Set your goals based on the average in your industry, then test and tweak your message to try and hit the mark.

   Take a look at your links. When you discover what and where your customers are clicking, you can customize link placement for better results. Collecting and analyzing demographic information lets you send targeted campaigns to highly specific groups with specialized interests.

These are just a few ideas on how to get started with Express Email Marketing. To learn more, visit our Go Daddy Community Blog.