Putting Site Analytics Data to Work
LeslieWe all know that Site Analytics gives you powerful insight to your website. But, what exactly can you do with that information? Let’s take a look:
Know what to change
Is your site click worthy? Is it even click-able? Site Analytics tells you which pages are getting hits and where your visitors are clicking. You can use this information to find out which pages aren’t being used, and then make changes to the design or content and make the pages more user-friendly.
Use heatmap and site overlay to see exactly where your visitors are clicking. These tools help identify if they are clicking on unintended areas of your site. If that’s the case, add links to these locations and redirect visitors to places you want traffic.
Measure your success
Site Analytics shows you where in the world your visitors are coming from. If you start an advertising campaign, you can use Site Analytics to see where the site traffic is coming from — down to the ZIP code! There simply isn’t a better way to measure advertising effectiveness.
Spend wisely
Site Analytics shows you which search engines people use to get to your site. This means, if you pay for Google® or Yahoo!® advertisements, you can see if they’re really working. You can also see which ads might be slacking in effort. For example, if you use Google AdWords advertising and you aren’t getting a lot of hits, you might need to refine your search terms.
By looking at stats, you can tell which types of marketing campaigns get the most hits to your site. For instance, if you run television ads and don’t get many hits, but then run a radio add and get tons of traffic, you can assume that most of your customers listen to the radio. Therefore, you can do more ads on the radio and save money in the process.
Dissect your visitors
Not physically. We’re talking about analyzing your target audience. Use Site Analytics to learn more about your site’s visitors. The reporting tools show who, what, when and where — sometimes even why. Use information to hone in on visitor preferences and characteristics. For instance, if the average site visit lasts only 15 seconds, then more focus needs to be placed on keeping visitors glued to your site.
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