Resolve to Reach More Shoppers in 2012
With a new year come renewed hopes. If you ask the experts, 2012 is looking better for small and medium-sized businesses (SMB) already.
SMB owners are spending more now – whether for technology or hiring – than they have in the last 40 months. Banks are slowly starting to loosen the purse strings on business loans, including loans with extended repayment periods backed by the Small Business Administration.
Here are a few tips for your marketing plan this year:
Mix traditional promotional strategies with new ones. In case there’s any doubt in your mind, social marketing is here for good. The key is to focus on how social media can be used to fulfill your customers’ needs.
This would be a good time to enhance or establish an integrated email/social media campaign using a tool such as Express Email Marketing®. Use happy customers to attract new ones by adding a rating widget to your website or social page.
Embrace mobile. Mobile technology is being adopted more rapidly than any other technology of the last 100 years, including radio, TV, and the Internet. By the end of the year, analysts predict that the number one way of interacting online will be through tablets and smartphones.
So, spend some time making your products and services easy to access using mobile devices. This includes mobile payment and permission-based use of text messaging for billing alerts or appointment reminders.
Join forces. Co-marketing, where compatible businesses team up for mutual benefit, is back in vogue. For example, a wedding photographer, caterer, and florist might swap ads on each others Facebook pages or split the cost of a direct mail postcard advertising all three.