SEO Hosting Myths Debunked!
I’m gonna share a secret with you about search engine optimization (SEO) that might rock your world.
You’ll wanna sit down for this.
Here it is: When it comes to SEO, it’s all about the content.
Seriously. Search engines don’t care about the configuration of domain names or the mechanics of hosting accounts. What search engines care about is on the inside (aww): relevant content, meta tags, links to and from the site, sitemaps, and keywords in the URL path (including the domain) make the biggest impact on a site’s rank.
Steer clear of these common SEO myths that all disregard that general rule:
Multiple sites in one hosting account don’t rank well — When the websites are separate, search engines see and rank separate sites. It helps to have unique robots.txt files for each website, but search engines don’t care about how files or folders are organized in the hosting space.
Domain forwarding negatively affects SEO — It’s all in the type of redirect! Think of redirects like robots.txt files, telling search engines where to find a site’s content. A 301 redirect indicates a permanent change, which lets you retain some of your site’s current SEO mojo. Because a 302 redirect indicates a temporary change, it doesn’t make sense to transfer the mojo to the new location.
Search engines don’t like aliased domains — Maybe this myth was born from concern that search engines don’t want two identical websites fighting over the same spot? I dunno. Whatever the case, this is totally bogus. In fact, domain aliasing is a better alternative to forwarding or redirecting because the aliased domain is directly connected to the website (which means there’s more content for search engines to nosh. Yay!).