Writing Made Easy
A lot of small business owners are pretty good at doing it all. They answer the phone, box up products, send out invoices – but when it’s time to write text for their website or a promotional email, their courage fails them. Here are some tips for getting it right:
Think, then write. Think about what you want to say, then organize your points in a way that makes sense. Once you have the thinking right, the writing is easy.
Fire the big guns first. Did your product win a best-in-class award from a well-known source? Was it mentioned on a local newscast? Don’t save it! Tell readers right away – in 25-point type.
Answer your reader’s questions. Ask yourself what you’d want to know if you were a customer. Would you wonder how long your product takes to work? What colors it comes in? Make sure you answer each question.
Write in plain English. Did you use words like “expedite” and “recalibrate” when you were in middle school? Ditch them for words like “quick” or “reset.” Use simple, short words to get your point across. Your readers will thank you.
Make your headlines work. Busy readers often scan a Web page or email before they decide to read it closely. Write subject lines and headlines that promise a benefit the reader wants. This will draw them in.
Whether you’re writing welcome text for your home page or a Facebook post, follow these rules and you won’t go wrong.