Viewing Response Reports
Express Email Marketing® provides five different types of response reports, based on the information provided by the campaign or survey respondents.
To View a Response Report
- Log in to your Account Manager.
- Click Express Email Marketing.
- Next to the account you want to use, click Launch.
- From the Reports menu, select the type of report you want to view:
- Campaign Response — Run a report for a campaign or group of campaigns and set the date range for which you want to view response rates.
- Survey Response — View response rates for a survey, including the number of complete and incomplete responses and the responses to individual questions.
- Subscriber Response — View the cumulative response rates of your subscriber list, based on email address.
- Demographic — Specify the demographic category, such as age, and interest groups for which you want to view subscriber information.
- Interest Groups — View the interest groups for which you want to view membership levels, divided by month.
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