Believe it or not, Customers equals Profits (Cash)!
Want to hear something that is VERY ironic?
The one thing that most internet marketers want the MOST is what they need the LEAST.
Most internet marketers are actively looking for a new marketing tactic or tool. Their days are spent trying this idea and that idea, giving this new thing a chance and that new thing a chance.
They try a few list-building things. They try a few traffic generation things. They try a few affiliate marketing, things.
They do the SEO “trick” they heard about on the forum. They write a gazillion e-zine articles ‘because they heard that works”. They move on to videos. Yeah, videos — that’s the answer because it’s new for now.
30 days later, 6 months later, 3 years later … they’re singing a new verse of the same song. They are actively looking for a new marketing tactic or tool.
In the process they’ve been spending money instead of making it. They’ve been wasting time instead of freeing it up. What’s the problem? Is it all smoke and mirrors? Is it all one big scam?
The problem is the ironic and sad reality: most internet marketers never see huge success because they constantly pursue things they WANT instead of things they NEED.
We’ll get back to that in just a moment. Hold that thought.
What I’m going to share with you in the remainder of this article will be a paradigm shift for a few who “get it”.
Some will skeptically say, “This person is just trying to sell me something.” Some will say, “Ah, what does he know?” Some will say, “I’m sure that’s right, but it’s not as sexy as all this other 3-ring circus stuff the gurus are doing”.
Take it for what it is. I’ve been doing this for over ten years. I make a lot of money. I spend a whole lot more time traveling and playing tennis and going on mission trips that I do on my business.
I must know something. It may not be flashy. But it’s like Novocain, folks. Give it enough time and it always works.
Someone out there will read this. And they’ll get that what I’m telling you is legit. For that person, it’s time for a new song.
For the rest of you. Come back in 30 days. Or 6 months. Or 3 years. And read this post. Maybe then it will sink in.
Here are 3 keys to kick-starting your business in the next 24 hours…
The first order of business is to bring some order to your business! You’ve got to streamline. And what I mean by that is simply this: do one thing and do it well. You need to “decide what you want to be when you grow up”. That is, what business model do you want to follow? What is the ONE primary thing you’re going to do to make money?
Are you going to create information products? Be an affiliate marketer? Sell items on eBay? Create and flip websites? Provide a service? Coach?
Resist the temptation to try it all. Resist the temptation to dabble. Dabbling is a horrible, horrible thing for the average internet marketer. Trying a little bit of many things almost certainly will mean you won’t do anything well.
Decide right now what the ONE PRIMARY method of generating cash for your business will be. Don’t proceed until you’ve streamlined your business.
Internet marketing is too big in and of itself. Imagine someone saying, “Now go do health” or “get out there and be a traveler” or “start parenting”.
Regardless of what your ONE revenue path is, there will be many parts. You’ve got to systemize your business into manageable chunks. You’ve got to break everything down into a daily, weekly and monthly schedule of action steps.
For me, I keep it very simple. I have three parts to my business…
* Offer creation.
* List marketing.
* Traffic generation.
I create a new offer. I market it to my list. I drive traffic to the offer site.
End of story.
I have a system I use to create a new offer. I have a system I use to write and send mailings. I have a system I use for getting visitors to my site. It’s the same system I’ve been using since 2000. Novocain, folks. Always works.
Create a checklist of action steps for ONE kind of offer. Create a checklist of action steps for ONE way to build a monetize a list. Create a checklist of action steps for ONE method of generating website traffic.
Don’t try a bunch of things and do them average or poorly. Find ONE method and do it WELL. You want to Uncomplicate things. You want a MINIMAL set of action steps. You want to do the very least amount of different things as possible to achieve your goal.
You’ve got to systemize your business into manageable chunks.
Perhaps the most devastating thing in the life of the 95% of those who fail is this: they don’t stick to it.
Seriously, that’s what failure is … it’s NOT DOING SOMETHING. It’s quitting. It’s coming up short of the finish line. It’s NOT DOING SOMETHING.
When you narrow things down to ONE way of making money and then create a simple checklist of MINIMAL ACTION STEPS to make money, you absolutely must STICK TO IT.
Don’t quit. Don’t quit. Don’t quit.
Despite me saying this, most reading it will quit anyway.
A “new” offer of the week will come along and they’ll get distracted. Someone well respected in the industry will convince them that the latest trick is the “most important thing you’ll ever do” (Talk about a new verse of the same song!) Things won’t happen instantly, overnight like other people promise.
Listen, you can rationalize the decision to quit in a thousand different ways. You can make excuses for why you should move on and try something else. Label it whatever you want, but just below the surface you’ll see this word tattoed on your being in permanent ink … failure. If you quit, it’s all the same … it’s NOT DOING SOMETHING.
I know it’s hard to stick to things when there LITERALLY is a new offer in your face every single day. Most people just can’t resist that temptation. So, do this: find yourself one mentor that you trust and believe and remove yourself from everyone else’s list. Just cut that temptation off at the root.
At the end of the day, I can tell you this. I’m about to celebrate 10 years online. I make more money than ever and work less than ever. I promise you, I know what I’m talking about here. If you want to do well online, you’ve got to STREAMLINE, SYSTEMIZE and STICK.
You can stop reading right now and apply what I’ve told you so far and you’ll be right on target in six months. Pay attention to what I’m saying. You don’t need what I’m about to offer you. I know that’s contradictory to most people’s sales pitch. I’m supposed to convince you to buy something from me right now. And it’s true that I do have an offer for you. But I’m telling you up front, you can do everything I’ve told you above and be fine on your own. You don’t need my offer.
Now, for those who want some hand-holding and some specifics for the three keys above, I can help you. I can personally (one-on-one) answer your questions, help you create a daily schedule and give you some specific action steps to take each week to build a streamlined, systematic plan of action, then stick to it!
Regardless of whether you get help with creating a plan together with your partner, or if you do it independently, it’s time for you to sing a new song. Good luck!
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